Freelance Google Display and YouTube Ads: create demand, don’t just capture it
Search captures people who are looking for you. Display and YouTube reach those who don’t know you yet. I build these campaigns with precise targeting, controlled placements and measurement that separates awareness from conversion.
Display and YouTube: two levers, two goals
Google Display Network
Banners and responsive ads on millions of sites and apps. Useful to stay present during a long buying cycle, for remarketing, and to reach audiences by interest or intent. The risk: poor-quality placements and accidental clicks on mobile. I work with placement, category and app exclusions, and monitor the “where ads showed” report.
YouTube Ads
In-stream (skippable or not), in-feed, Shorts and Bumper formats. YouTube is the world’s second search engine; in-market and search-query targeting are formidable there for an offer that is well explained on video. A simple, sincere 15 to 30 second video often beats an expensive production.
What I set up
- A clear goal per campaign: awareness, consideration or conversion
- Targeting: in-market audiences, topics, keywords, hand-picked placements, remarketing data
- Systematic exclusions: sensitive content, apps, irrelevant placements
- Adapted formats and creatives, multiple visuals or videos tested
- Frequency caps and budget pacing
- Measurement: views, view rate, click-through and view-through conversions, reported in GA4
Measuring awareness without fooling yourself
A video campaign isn’t judged on same-day cost per lead. I set up the right indicators: view rate, cost per view, lift in branded searches, direct traffic and assisted conversions in GA4. You see whether the campaign creates demand, and at what cost, instead of waiting for an immediate ROAS that makes no sense on this lever.
Display and YouTube pricing
Prices in euros, excluding VAT, no long-term commitment. Every setup includes a QA report with screenshots.
Google Ads or Meta Ads management
Ongoing optimization, monthly reporting, budget and bid adjustments. Month to month, no long-term contract.
Account setup + first campaign + tracking (lead-gen site)
Account configured, first campaign live, GTM + GA4 + conversions in place.
Tracking audit
I check what actually gets recorded, then hand you a prioritized fix list.
Your questions
Isn’t Display just accidental clicks?
Without exclusions, often yes. With an exclusion list for apps and placements, a frequency cap and intent-based targeting, Display becomes a profitable presence lever, especially for remarketing.
Do I need a professional video for YouTube Ads?
No. A short video shot on a phone, with a clear message in the first five seconds, works very well. I guide you on the script and the format.
How do I know YouTube brings me customers?
Through click-through and view-through conversions, the trend in branded searches and period comparisons. I give you an honest reading, not a ROAS inflated by attribution.
Let’s talk about your project
Tell me where you stand. I reply within one business day with an honest assessment.