Google Analytics 4 freelancer: a GA4 property configured to decide, not to decorate
GA4 installed by default measures page views. GA4 configured measures your quote requests, calls, sales and where they came from. I configure the property, key events, conversions and audiences, and show you where to read what matters.
What a well-configured GA4 gives you
GA4 is the common foundation of all measurement: it feeds remarketing audiences, exports to Google Ads, powers Looker Studio, and acts as referee when ad platforms fight over a conversion. A badly configured property means decisions made on sessions polluted by your own traffic, missing conversions and unexplained “(direct) / (none)” sources.
What the configuration includes
- Property and web data stream (and app if needed), data retention settings
- Key events and conversions: form, call, booking, purchase, with values
- Custom events and parameters useful to your business, through GTM
- Internal and development traffic excluded, spam filtered
- Cross-domain if you run several domains (site, checkout, booking tool)
- Google Ads, Search Console, Merchant Center and BigQuery links as needed
- Audiences ready for remarketing: visitors by intent, abandoned carts, customers
- Consent Mode v2 and privacy settings compliant with the laws that apply to you
- Custom reports and explorations for your recurring questions
- QA: every event tested with screenshots, reading guide delivered
Reading GA4 without getting lost
GA4 is not intuitive. I deliver a short guide: where to see your conversions by source, how to compare one campaign to another, how to follow the purchase funnel, and which reports to ignore. If you’d rather have a dashboard, I build it in Looker Studio from the configured property.
Migrating or taking over an existing property
If your GA4 was created automatically when Universal Analytics ended, it is probably incomplete: no key events, no internal filter, no links. I take over the existing property without breaking the history.
GA4 and visitor privacy
Google Analytics sets cookies. In the EU it requires consent; in the US, several states have privacy laws that give visitors opt-out rights. I connect GA4 to your consent platform through Consent Mode v2: without consent, GA4 runs in a cookieless degraded mode and Google models part of the data; with consent, measurement is complete. If you want an independent, consent-exempt audience measurement alongside, I can set up Matomo.
Google Analytics 4 pricing
Prices in euros, excluding VAT, no long-term commitment. Every setup includes a QA report with screenshots.
Lead-gen website tracking
GTM + GA4 + Consent Mode v2 + Google Ads conversions, for a site whose goal is a contact or a booking. QA report included.
E-commerce tracking
Full data layer, checkout funnel, purchase and revenue made reliable on Shopify, WooCommerce or PrestaShop.
Simple Looker Studio dashboard
Traffic, conversions, cost per lead, connected to GA4 and Google Ads.
Your questions
GA4 is already installed on my site. Why is nothing showing in conversions?
Because a default installation has no key events. The right events must be sent from GTM and marked as conversions in GA4. That’s the core of the configuration.
Why don’t GA4 and Google Ads show the same number of conversions?
The two tools attribute differently and count over different windows. A 10 to 20% gap is normal. A gap of 50% or more points to a configuration issue the audit will identify.
Can I use GA4 without a consent banner?
It depends on where your visitors are. For EU visitors, consent is required and Consent Mode v2 keeps a modeled partial measurement on refusal. For US visitors, state laws mostly require an opt-out mechanism. I configure the setup that matches your audience.
Let’s talk about your project
Tell me where you stand. I reply within one business day with an honest assessment.