My name is Laetitia. I’ve been measuring advertising since 2012.
Freelance, I work alone and directly in your accounts and your back office. No agency, no middleman: the person who answers you is the person doing the work. Based in France, working remotely with businesses in the United States.
Why tracking first
Since 2012 I have seen too many ad budgets managed on wrong numbers: conversions counted twice, purchases never recorded, a cookie banner that cuts measurement off. Google and Meta learn from that data. If it’s wrong, the algorithm optimizes in the wrong direction and you pay for it.
That’s why I always start by checking what actually gets recorded. Only then do I manage the campaigns.
How I work
- In your back office. Shopify, WooCommerce, WordPress, PrestaShop, Wix: I install on your side, cleanly, with no dependency on a third-party tool.
- With proof. Every project ends with a QA report: the list of tested events, with screenshots. You know what is measured.
- Without unnecessary jargon. I explain what I do and why, in plain English.
- Your accounts stay yours. Google Ads, Meta, GA4, GTM: you keep ownership and history.
- Remote, across time zones. Calls scheduled on US Eastern mornings and afternoons; everything else happens asynchronously in your tools.
Tools I use every day
Google Tag Manager, Google Analytics 4, Consent Mode v2 (Axeptio, Didomi, Cookiebot, Complianz, OneTrust), Google Ads (Search, Lead Gen, Performance Max, Shopping), Meta Ads (Pixel + Conversions API), Looker Studio.
Shall we talk?
Tell me where you stand. I reply within one business day.