Tracking & ad measurement

Tracking that is installed, tested and proven. Not just “placed”.

GTM, GA4, Consent Mode v2, Google Ads conversions, Meta Pixel: I set up measurement end to end, directly in your back office, and hand you a QA report with every event tested.

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Services

What I set up

  • Google Tag Manager (GTM): tagging plan, tags, triggers, variables.
  • Google Analytics 4 (GA4): property, data streams, key events, conversions, audiences.
  • Consent Mode v2 and cookie banner (Axeptio, Didomi, Cookiebot, Complianz, OneTrust), GDPR and US state privacy laws.
  • E-commerce tracking: data layer, view_item, add_to_cart, begin_checkout, purchase, verified revenue.
  • Shopify, WooCommerce, WordPress, PrestaShop, Wix: I install directly in your back office.
  • Meta Pixel (Facebook / Instagram) + Conversions API, Google Ads tag + Enhanced Conversions.
  • Migration or repair of existing tracking that reports wrong numbers.
  • QA report: I show you every event that gets recorded, tested, with screenshots.
Common symptoms

Sound familiar?

Google Ads conversions don’t match your sales

Duplicate tags, a conversion fired on page load instead of on submission, or a missing purchase value.

GA4 shows less revenue than your back office

The purchase event doesn’t fire on some payment methods, or consent settings block everything instead of modeling.

The cookie banner broke measurement

Consent Mode wired badly: no data since going compliant, even though you can stay compliant and still measure.

Meta doesn’t see your purchases

Pixel alone without Conversions API, non-deduplicated events, missing parameters: the algorithm optimizes blind.

Tracking pricing

Clear packages, no surprises

ServiceWhat’s includedPrice
Tracking auditI check what really gets recorded + prioritized fix list€290
Lead-gen site trackingGTM + GA4 + Consent Mode v2 + Google Ads conversions (contact / booking site)€490
E-commerce trackingFull data layer, checkout funnel, purchase and revenue made reliable (Shopify, WooCommerce, PrestaShop)€890
Meta Pixel optionPixel + Conversions API, deduplicated, as an add-on to a package+ €290
Broken or duplicated tracking repairDiagnosis, fix, QAfrom €350
Simple Looker Studio dashboardTraffic, conversions, cost per lead€290
Custom dashboardMultiple sources, business KPIscustom quote

Prices in euros, excluding VAT, billed from France. Platforms: all, including WordPress, Shopify, WooCommerce, PrestaShop, Wix.

Doubting your numbers?

The €290 audit tells you within days what gets recorded, what’s missing, and how to fix it.

Request the audit
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