Tracking repair: put true numbers back into GA4, Google Ads and Meta
Your tracking exists but reports wrong numbers, or nothing at all. I diagnose, fix in your back office and your container, and prove the result on real actions.
The most common tracking failures
- Google Ads conversions doubled or tripled: two tags, a trigger that’s too broad, a refreshed page
- Purchase missing on part of the orders: redirect-based payment, closed checkout, moved code
- GA4 empty or in freefall since a theme, plugin or banner update
- Cookie banner installed without Consent Mode: no more conversions since going compliant
- Meta Pixel counting double, Conversions API not deduplicated
- Wrong values: tax, shipping, currency, discounts not handled
- Wrong traffic sources: everything in (direct), broken UTM parameters, missing cross-domain
- Universal Analytics to GA4 migration never finished
- GTM container unreadable after several vendors
Every failure has a signature. With GTM’s debug tools, GA4 DebugView, Google Tag Assistant and Meta’s Events Manager, I usually find it in under an hour. The fix takes longer than the diagnosis, because I test it on real actions.
How a repair works
1. Diagnosis
Read access to the tools and the site. I reproduce the issue, document its cause and propose the fix with a firm quote. Repair starts at €350; the price depends on the number of points to fix and the CMS.
2. Fix in your environment
I work in your GTM (with a dedicated workspace and versions), your CMS and your platforms. Nothing is moved to a third-party account. Orphan tags and duplicate scripts are removed.
3. QA with screenshots
I show you every corrected event, triggered by a real action, as it arrives in GA4, Google Ads and Meta. You know what is being measured and you can verify it yourself.
Tracking migration
New CMS, site redesign, move to Shopify, new cookie banner or new vendor: every migration breaks tracking if nobody owns it. I prepare the tagging plan before the switch, reinstall and QA on launch day, so your campaigns don’t lose their conversion history.
Repair pricing
Prices in euros, excluding VAT, no long-term commitment. Every setup includes a QA report with screenshots.
Broken or duplicated tracking repair
Diagnosis, fix, QA with screenshots.
Tracking audit
I check what actually gets recorded in GA4, Google Ads and Meta, and hand you a prioritized fix list. Credited if you hire me for the fix.
E-commerce tracking
Full data layer, checkout funnel, purchase and revenue made reliable on Shopify, WooCommerce or PrestaShop.
Your questions
How do I know whether it’s a repair or a reinstall?
If the existing structure is sound and only a few points are broken, it’s a repair from €350. If the container is unreadable or everything needs redoing, a clean install (€490 lead-gen, €890 e-commerce) is more economical. I tell you straight after the diagnosis.
Will my site be down during the repair?
No. Fixes are made in a GTM workspace and published once tested. CMS changes are limited and done during quiet hours if needed.
Could I lose my Google Ads conversion history?
Not if the repair is done right: I keep the same conversion actions and fix how they fire. History and algorithm learning are preserved.
Let’s talk about your project
Tell me where you stand. I reply within one business day with an honest assessment.