Tracking and campaign pricing
Fixed fees for tracking and campaign builds, a monthly retainer for campaign management. Prices in US dollars, flat fees agreed before we start.
Measure right
Tracking audit
I check what actually gets recorded.
- GTM, GA4 and Google Ads conversions reviewed
- Meta Pixel checked
- Duplicates, missing conversions, broken tags
- Consent Mode v2 tested on accept and refuse
- Prioritized fix list
Core lead-gen site tracking
Setup or repair, for a site whose goal is a lead.
- Google: Google Tag Manager, GA4, Google Ads conversions + enhanced conversions
- Meta: Facebook / Instagram Pixel
- Up to 3 tracked events (form, call, booking…)
- Consent Mode v2 wired to your cookie banner
- QA: every tag tested, report with screenshots
Core e-commerce tracking
Setup or repair, on Shopify, WooCommerce or PrestaShop.
- Google: GTM, GA4, Google Ads, full data layer, enhanced conversions
- Meta: Pixel with product view, cart, purchase
- Purchases and revenue reconciled with your back office
- Consent Mode v2, QA with screenshots
- 30 days of data monitoring
Add-ons
Meta Conversions API add-on
Conversions sent to Meta from the server, on top of the Pixel.
- Shopify, WordPress: through the official integration, no subscription
- Other sites: a Stape server opened in your name
- Deduplication: every sale counted once
- Event match quality checked in Meta
Google server-side add-on
GA4 and Google Ads sent from a server-side GTM container.
- Subdomain in your name (e.g. data.yoursite.com)
- Fewer losses to ad blockers and Safari / iOS
- Consent respected, QA with screenshots
- Recommended from $1,500 a month in ad spend
Stape hosting in your name, from $17/month depending on traffic, paid directly to Stape.
ChatGPT Ads pixel add-on
To measure your ChatGPT Ads campaigns.
- oaiq pixel installed through Google Tag Manager
- Purchase or lead tracked, click ID kept
- Conversions API added when a server-side GTM is in place
What is the Conversions API for?
The Meta Pixel and Google tags fire from the visitor’s browser. Ad blockers, Safari and iPhones limiting tracking, cookies that expire: some of your sales and leads never reach Meta or Google. The Conversions API also sends each conversion from a server, deduplicated with the pixel. Your campaigns learn from more accurate numbers and cost per sale goes down. It does not bypass cookie refusals: when a visitor declines, their data is not sent.
Repair or setup: same price. If you start with the audit, its $169 is free as soon as you hire me for the fix. Prices in US dollars, no French VAT for US businesses.
Build and launch
Lead-gen campaign audit + recommendations
For a Google Ads account that is already running.
- Structure, keywords, search terms
- Wasted spend quantified, negative keyword list
- Bids, ads, assets, landing pages
- Quick conversion tracking check
- Prioritized recommendations, written report with screenshots
E-commerce campaign audit + recommendations
For a store that is already advertising.
- Everything in the lead-gen audit
- Merchant Center: feed, errors, disapprovals
- Shopping and Performance Max: product groups, signals, exclusions
- ROAS by campaign and category
- Prioritized recommendations, written report with screenshots
Simple campaign build
When your tracking is already reliable.
- 1 Search campaign built from scratch
- Keyword research and starting negative keywords
- Up to 3 ad groups, precise targeting
- Ads, assets, bid strategy
- Structure approved by you before launch
E-commerce campaign build
Shopping or Performance Max, tracking already reliable.
- Merchant Center set up or fixed, feed connected
- Product errors and disapprovals fixed
- Shopping or Performance Max campaign, product groups
- Purchase tracking verified before spending a dollar
Campaign build + tracking
Everything to start on accurate numbers.
- Core lead-gen tracking (Google + Meta)
- Simple campaign build
- Google Ads account created if needed
- Conversions verified before launch
Campaign build + tracking
Your store measured and live on Google.
- Core e-commerce tracking (Google + Meta)
- E-commerce campaign build
- Merchant Center and feed if needed
- 30 days of data monitoring
Run it every month
Lead-gen monthly management
Google Ads, Meta Ads or ChatGPT Ads.
- Search terms reviewed weekly, negative keywords
- Bids and budget adjusted (devices, locations, schedule)
- Ad testing
- Monthly report: cost per lead, decisions made
$890 / month · $1,500 and up
E-commerce monthly management
Shopping, Performance Max, Search, Meta.
- Feed and Merchant Center monitored
- ROAS tracked by campaign and category
- Bids, budgets and exclusions adjusted
- Monthly report: sales, ROAS, decisions made
$1,690 / month · $10,000 and up
Month to month, cancel any time. Your accounts stay yours.
Do these prices include the QA report?
Yes, for every installation or repair. You receive the list of tested events with screenshots.
Is the audit free if I continue with you?
Yes. The tracking audit ($169) is free if you hire me for the repair or the setup. The campaign audit ($490 or $890) is free if you hire me to build the campaign.
Who pays for server-side hosting?
You do, directly: the server is opened in your name at Stape (from $17/month depending on traffic). On Shopify and WordPress, the Meta Conversions API goes through the official integration, with no subscription.
Is there a contract for campaign management?
No. Management is month to month, cancel any time. Your accounts belong to you.
How do I pay, and in which currency?
Invoices are issued in US dollars and can be paid by bank transfer or card. As a French business invoicing a US company, no French VAT is charged.