Ads & tracking expert since 2012

My background

I started in 2012 with measurement: installing tags, checking what actually gets recorded, understanding why an ad platform’s numbers don’t match the website’s. Campaigns came next, naturally: once you know what is measured, you know where the budget should go.

Since then I have managed very different accounts: local service businesses that want phone calls, e-commerce stores managed on ROAS, B2B companies tracking their leads all the way into the CRM, in France and abroad.

Why tracking first

I have seen too many ad budgets managed on wrong numbers: conversions counted twice, calls never recorded, lost purchases, a cookie banner that cuts measurement off. Google and Meta learn from that data. If it’s wrong, the algorithm optimizes in the wrong direction and you pay for it.

That’s why I always start by checking what actually gets recorded. Only then do I manage the campaigns.

How I work

• In your accounts and your back office. Shopify, WooCommerce, WordPress, PrestaShop, Wix: I install on your side, cleanly, with no dependency on a third-party tool.
• With proof. Every setup ends with a QA report: the list of tested events, with screenshots. You know what is measured.
• Clear numbers every month. What you spent, how many calls and leads, what each contact costs you.
• Without unnecessary jargon. I explain what I do and why, in plain English.
• Your accounts stay yours. Google Ads, Meta, GA4, GTM: you keep ownership and history, and you pay the ad platforms directly.
• Remote, across time zones. Calls scheduled on US Eastern mornings and afternoons; everything else happens asynchronously in your tools.